METHODOLOGY

 METHODOLOGY

RESEARCH DESIGN/PROCEDURE 

This study examines the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment, and satisfaction. The collecting took place between November 1 and December 22, 2022. This study was conducted in Malaysia's Klang Valley. The sample consists of 100 people who participate in rural tourism. The analysis of the proposed model was carried out based on the partial least squares method 

Research Framework

Hypothesis (statement) 

The discussion places a special emphasis on the definition of the variables that make up relationship quality and their relationship with overall satisfaction and destination loyalty. To obtain a more comprehensive result of the relationships established in the model, the hypothesis was described according to the variables’ dimensions. The present study followed this approach. The mediating variable has been taken out as we want to have a different perception on how we create this journal. The theory that we have chosen also supports this construct. Based on these assertions, the first hypothesis in the present study was defined as: 

H1: Attachment has a positive effect on destination loyalty 

H2: Satisfaction with relationship has a positive effect on destination loyalty 

H3: Trust has a positive effect on destination loyalty